Senior strategy, built around the business.
HOW WE WORKEvery engagement is structured around what the business actually needs. Some clients need an embedded strategic partner across multiple workstreams. Others need DLT to build or sharpen a specific function, solve a growth challenge or create the roadmap their existing team will execute.
For Brands
Strategic Brand + Growth Partnership
An embedded strategic relationship for consumer brands that need senior leadership across positioning, organic growth, creators, affiliate, partnerships and brand-building.
Creator + Affiliate Strategy
Building or optimizing the infrastructure behind creator relationships, seeding, affiliate and commerce so the program is intentional, measurable and connected to broader growth.
Partnership Strategy + Development
Identifying the right categories, brands, talent and cultural opportunities, then developing the concepts, outreach strategy and relationship pipeline around them.
For Founders
Founder Brand Strategy
Defining the role the founder should play in the business, what they can credibly own and how their voice, visibility and content can become a meaningful growth asset.
Strategic Advisory
A senior thought partner for founders navigating positioning, team structure, marketing priorities, partnerships, opportunities and the decisions that come with growth.
For Talent + Creators
Commercial Growth Strategy
A connected strategy across brand positioning, content, partnerships, affiliate, licensing and other commercial opportunities.
Affiliate Build + Management
Building affiliate into an owned revenue channel through platform strategy, backend management, product sourcing, linking, merchandising, content planning and performance optimization.
Partnership + Business Development
Identifying and pursuing aligned brand and commercial opportunities, while helping talent evaluate which opportunities actually make sense for the larger business.
Structured around the team you have.
WORKING MODELDLT Creative can work alongside internal teams, agencies, managers, agents, publicists and partners already in place, adding senior strategic leadership and connecting the work across brand and commercial growth.
When a broader team is not in place, DLT works directly with founders or talent to establish the priorities, systems and roadmap required to move the business forward.
Scope, cadence and team structure are tailored to each engagement.
