Strategy built from actually building.
DANIELLE TULLO LA TESTADLT Creative is led by Danielle Tullo La Testa, a commercial growth strategist who has spent her career at the intersection of editorial, talent, brand, partnerships and commerce.
Most recently, Danielle spent nearly four years leading the growth and commercialization of a major talent-led business, overseeing partnerships, affiliate, licensing, content, operations and cross-functional growth.
Her approach is shaped by having sat inside the business, not outside of it. She understands how ideas move from strategy to execution, how teams need to work together, and how brand, content, creators, partnerships and revenue connect in practice.
The DLT Approach
THE DLT APPROACHDLT Creative works as a senior strategic partner to founders, talent and consumer brands that need clarity, sharper positioning and a more connected growth strategy.
Depending on the engagement, DLT may operate as a fractional strategic lead, build a specific growth function, develop a roadmap for an existing team, or take ownership of select commercial and creator workstreams.
The goal is to identify the opportunities that matter, build the systems around them and create a clear path forward.
WHERE WE SITBrand strategy and positioning
Creator, influencer and affiliate strategy
Partnerships and business development
Founder and talent positioning
Organic growth strategy
Commercial strategy and revenue opportunities
Cross-functional marketing leadership